Bangladesh embassies, consulates, high commissions, permanent missions in different countries, and international organizations represent Bangladesh and its people. These missions are controlled by the Bangladesh Ministry of Foreign Affairs (MOFA). According to MOFA’s website, 65 embassies, consulates, high commissions, deputy high commissions, and permanent missions are stationed in 51 countries. (List below. However, this list may not be updated!) All these foreign missions have physical locations (buildings, offices), and many have online presence (websites). Through their physical and virtual locations, these foreign offices provide various services to people.

This article, in general, will review the state and effectiveness of the websites of Bangladesh embassies and consulates. It will touch upon the language, social engagement, quality of information, and related issues. At the end, it will attempt to provide some suggestions.

The Bangladesh government has 48 embassies, consulates, high commissions, deputy high commissions, and permanent missions, which can be found online (Sources: MOFA website and internet search). A gallery of screenshots of Bangladesh Embassies and Consulates can be found here.

Due to a lack of information regarding the Bangladesh Ministry of Foreign Affairs (MOFA) ‘s website policy, this article has to rely on the WYSIWYG method to describe website conditions.

First, apart from James Bond 007, Mr. Daniel Craig’s visit to the Bangladesh Deputy High Commission in Kolkata, the online presence of Bangladesh foreign missions is not admirable. Many missions have no web presence.  Those who have are plugged with difficulties – dead links, no links, outdated information, slow speed, hacked domain, expired domain, disorganized information structure, no public engagement, and security concern are a few to mention. Following are some more prominent problems:

Naming Principles of Bangladesh Embassies and Consulates

Nomenclature? Bangladesh embassies and consulates have adopted various names for different missions—for example, bdembassy, bangladeshembassy, bangladoot, bangladesh, bdembassyuae, cgbdubai etc.

Moreover, when a domain name was expired or hacked, another name was taken, and a website was launched. For example:

Bangladesh High Commission in India, New Delhi

www.bhcdelhi.org  >>  www.bdhcdelhi.org

Consulate General of Bangladesh in LA, USA

www.bdcgla.org  >>  www.bangladeshconsulatela.com

Embassy of Bangladesh in Japan

www.bdembjp.com  >>  www.bdembassy.jp

Deputy High Commission of Bangladesh in Kolkata, India

www.bdhckolkata.org  >>  www.bdhc-kolkata.org

Permanent Mission of Bangladesh in Geneva, Switzerland

www.bangladeshmissiongeneva.ch  >>  www.bangladeshembassy.ch

Domain Policy of Bangladesh Embassies and Consulates

Acquiring and implementing a systematic, well-organized, appropriate top-level domain (TLD) policy is vital to any website. At the government level, it is also a question of public trust, national security, and standardization. Bangladesh Ministry of Foreign Affairs has not secured and implemented any consistent domain name plan for its foreign mission websites.

Bangladesh MOFA seems to use every top-level domain name available for missions abroad. Here are some samples of top-level domain names in use for MOFA foreign missions today:

Language Support

All Bangladesh embassies’ and consulates’ websites are in English. Except for the Bangladesh Embassy in Nepal, none have Bangla language support. Other missions sometimes post government circulars, notices, press releases, directives, etc., in Bangla. However, they are all in jpeg or pdf format.

Considering its international importance, English is the right choice. However, the Bangla language is a big issue in Bangladesh, and possibly most visitors are Bangladeshi (an unscientific assumption!). It is the national language of Bangladesh, so the Bangla language could have been used to support all websites. And if possible, all websites can provide local language support as well. For example, the Bangladesh Embassy in Japan can be in Japanese, English, or Bangla.

Ironically, the Bangladesh MOFA website is entirely in English, but they have attempted to provide Bangla language support!

Interestingly, the Bangladesh Embassy in Uzbekistan has Russian, the Bangladesh Embassy in Turkey has Turkish language, and the Bangladesh Embassy in China has Chinese language support.

Social Engagement

Social media, such as Facebook, Twitter, YouTube, Google+, etc., are powerful tools for connecting and staying in touch with clients or fans of any service organization. Almost no Bangladesh embassies and consulates have social media connections except Kenya (Facebook) and Nepal (Facebook, Twitter, Google+). Interestingly, the Bangladesh Embassy in Kuwait has no website but only a Facebook page!

Information and Website Structure

All MOFA websites have serious consistency problems regarding information and website structure.

Information

The information provided on various websites of Bangladeshi missions abroad is widely varied. Basic details on Bangladesh’s economy, culture, and tradition are not uniform, and in some instances, they are missing.

Structure

Like information, website structures are widely different, confusing, and have no harmony.  Let’s take one example – contact is one of the most critical links/menus in the navigational structure of any website.  One can see a wild ride of the link; here are a few examples:

• Bangladesh Embassy in Sweden and Turkey: ‘Contact Us‘ on top right horizontal level. Good.
• Bangladesh Embassy in UAE: ‘Contact Us‘ is on the footer only!!
• Bangladesh Embassy in Saudi Arabia: There is no ‘Contact Us’, and if they have, it is HARD to find.
• Bangladesh Embassy in Sri Lanka: ‘Contact Us’ is not on the navigation menu; it is just pasted on the front page, making it easy to lose.

Website structures can differ, but all must pass usability tests and be user-friendly. Navigation must not be the same or similar, but it must be intuitive. The ‘Keep looking until you find’ policy is not a great idea.

Control and Management

Who controls the Bangladesh embassy and consulate websites? According to the MOFA website, Kuwait, Lebanon, Myanmar, Nepal, Philippines, Qatar, Sri Lanka, and Thailand have no websites. However, they have websites and can be found online. Is Bangladesh MOFA in control of these websites? Or is this simply an issue of a lack of update?

There is no information about the Bangladesh Consulate in Milan, Italy, on the MOFA website. However, one website of the Consulate Milan was found online! The website works and seems legitimate, but the question remains: why is there no information about this consulate on the MOFA website?

Management of the websites can be delegated to other entities, but who controls and owns these domain names and websites is unclear. Many websites are created, credited, sponsored, and donated by other entities. No copyright, disclaimer, terms and conditions, or privacy policy are posted on many websites, including the MOFA’s.

If Bangladesh MOFA owns and controls these websites, that information should be mentioned as a rule of thumb. Allowing a person’s or organization’s name to appear on a government website is unprofessional.

When writing this article, at least 19 MOFA foreign mission websites—including some foreign web developers—had the name of a person or organization printed at the footer. Even the footer of MOFA’s website has the personal seal of a creator! Nothing is wrong with mentioning who the website designer or developer is; however, it is very unconventional for a government website.

Proper control and maintenance of Bangladesh’s foreign mission websites are a national security issue.

Other Observations:

Many issues can be mentioned that are affecting good web experience for visitors, such as

• Websites have many dead links, lousy request links,
• Websites are almost static,
• There are no interactive options on any websites,
• There are many kinds of platforms in use,
• No cookie policy compliance regarding EU countries,
• Sites are not secured (https) to do any data transaction, if necessary.

Bangladesh Foreign Missions At A Glance:

Ways to Improve Websites of Bangladesh Embassies and Consulates

There are many ways to improve the websites of Bangladesh embassies and consulates. Consult with some industry experts can be one way to go. Below are some obvious suggestions:

• The naming principle can be made uniform and consistent. For example, using mofa.gov.bd as a top-level domain, all foreign missions can be named with the city they are stationed in. Here are a few examples:

• Bangladesh MOFA can furnish general information about Bangladesh’s history, politics, geography, culture, tradition, literature, government structure, investment policy, etc.. This information can be data-rich, synchronized, and well-researched. The rest can be given to each mission to add information according to their needs. The website structure can be professional, user-friendly, modern, and, if possible, aesthetically appealing!

• Websites can be made in English with Bangla and local language support. Bangla language will help Bangladeshis in need, and the local language may assist foreign investors, tourists, and information seekers. For example:

• A rating system, FAQ, QA, and social media sections can be added to better serve the clients.

• All websites should be responsive and mobile-friendly as more people access the web via cell phones and tablets.

• According to industry experts, appropriate measurements can be implemented to make websites fast, secure, and hacker-proof. (like https, CDN, etc.)

• Copyright, terms and conditions, disclaimer, etc., should be clearly stated on all Bangladesh MOFA foreign mission websites.

• All foreign missions can have a web presence. At present, 17 embassies and consulates have no websites.

The online presence of a nation like Bangladesh is significant as more people seek information online. For many investors, tourists, researchers, expatriates, and businessmen, a website is the first and prime source of information. Therefore, it will be wise for Bangladesh MOFA to create fast, secure, accurate, comprehensive, and working websites for all of its embassies and consulates as soon as possible, including its own.